Our Proprietary Methodology
Marketing
Proprietary Methodology 
Marketing 6th Key of the '10 Keys to a Profitable Business'

Our Definition:

The ‘communication mechanisms used to engage potential customers to contact the business’.

Successful Outcome:

Producing, in a consistent and repeatable manner, the required number of and right type of ‘leads’ (potential customer enquiries) using the budgeted marketing dollars in accordance with your annual P&L budget and company brand guidelines.

How we can help you within this Key:

Below is an ever-evolving list of suggested Strategies, Tactics and Tools within the key of Capital. Our aim is to assist you with any of these in one or more of the following ways:

a) Create for you

b) Assist you in creating 

c) Critique for you 

d) Educate you in 

e) Suggest Affiliate Network specialists who may be able to assist

 Suggested Strategies, Tactics and Tools with the Key of Marketing: 

  • The '6 M’s Marketing'

 

  • 1st M: Market(s)

 

  • 2nd M: Message(s)

 

  • 3rd M: Medium(s)  

 

  • 4th M: Money

 

  • 5th M: Monitoring

 

  • 6th M: Management

 

  • Marketing Budget in line with P&L Budget 

 

  • Marketing Plan 

 

  • Copywriting

 

  • Slogans 

 

  • Testimonials

 

  • Logos

 

  • Company Brochures 

 

  • Call to Action Campaigns

 

  • Marketing in line with Strategy

  • UMSP’s (Unique Meaningful Selling Points) 

 

  • Marketing Mediums Checklist (Over 60 Mediums)

 

  • Headlines 

 

  • Ad Writing Formats & Structures 

 

  • Website Design 

 

  • Branding, Company Image, Identity

 

  • Sales Ready Supporting Documents  

 

  • Lead ROI Reviews 

 

  • Permanent, Constant Brand/Marketing Components

 

  • ‘Traditional’ Outbound Marketing 

 

  • 'Newer' Inbound Marketing 

 

  • Offline Marketing

 

  • Social Media 

 

  • Loyalty Programs 

 

  • Graphic Design

 

  • Online Marketing